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The Complete Lead Generation Mastery Training: How to Attract, Capture and Nurture Buying Clients for your Business


What you’ll learn:

  • The concepts of lead generation and funnelling as it relates to exponential business growth.
  • How to create a lead generation strategy that makes you harvest hundreds of leads daily.
  • Unbelievable tips, tricks and hacks for generating leads like a true digital wizard.
  • The various techniques used for outbound and inbound lead generation.

Course Details

Lead generation is the process of triggering interest in the product or service to drive individual leads to purchase. It is the process to capture customer’s interest and the contact information for your business. Lead generation is considered to be the initial step to build a relationship with a potential customer. The main purpose of generating leads is to connect with individuals who could benefit from the business so that business can show what they have to offer, build trust, and provide the information required to make the purchase.

This Lead Generation Training course is designed to equip delegates with the knowledge of various tips and tricks to generate leads. Delegates will get an understanding of lead funnel and will learn how to map lead generation to funnel. Along with this, they will also learn how to build a robust lead generation plan and how to qualify someone as a lead. Delegates will gain comprehensive knowledge about the mechanics of lead generation comprising:

  • Landing pages
  • Lead capture forms
  • Offer
  • Call to Action

In this course, delegates will get an understanding of lead generation methods – Outbound and inbound lead generation. Delegates will understand inbound lead generation trends and will learn about the inbound techniques to generate the highest volume of leads. After attending this course, delegates will be able to optimise content marketing for lead generation. In addition, they will get an understanding of lead generation mistakes.

Cours Outline

  • Define Lead
  • What is Lead Generation?
  • The Need for Lead Generation
  • Lead Funnel
  • Mapping Lead Generation to Funnel
  • Building a Robust Lead Generation Plan
  • Landing Pages
  • Lead Capture Forms
  • Offer
  • Call to Action
  • Outbound Lead Generation
    • Display Ads
    • PPC
    • Content Syndication
    • Direct Mall Advertisements
    • Event Marketing
  • Inbound Lead Generation
    • Content Marketing
    • Search Engine Optimisation (SEO)
    • Website Optimisation
    • Social Media Marketing
    • Email Marketing
  • Statistics on Inbound vs Outbound Marketing
  • Lead Generation Trends
  • Inbound Lead Generation Trends
  • Inbound Lead Generation Challenges
  • Challenges
  • Optimising Content Marketing for Lead Generation
  • Challenges
  • Optimising Content Marketing for Lead Generation
  • Challenges
  • Optimising Content Marketing for Lead Generation

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